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Year: 2018

When to make it easy, and when to make it thinky
16th October 201812th June 2019
Campaign

When to make it easy, and when to make it thinky

The golden rule of hacking the mind of the shopper is perhaps easier than we think it is....

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Specificity is a powerful tool that hides in plain sight
21st September 201814th October 2018
Mumbrella

Specificity is a powerful tool that hides in plain sight

In the eye of the storm around the recent Burberry rebrand is the tradeoff between audience appeal and...

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A sense of place: at the crossroads of brand experience and urban planning
16th August 201814th October 2018
The Drum

A sense of place: at the crossroads of brand experience and urban planning

No longer content with sponsoring sports stadiums, staging art festivals and invading our social media newsfeeds, brands that...

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Unbranding Is Dumb
11th April 201819th May 2019
Fast Co

Unbranding Is Dumb

Brand-free branding is the latest marketing trend, but it ignores the qualities that make companies like Patagonia, Glossier,...

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Don’t speak to me in that typeface!
18th January 201814th October 2018
The Marketing Society

Don’t speak to me in that typeface!

Every now and then, the esoteric world of graphic design comes crashing into everyday real life, and typography...

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How even the most uncool brands swag with swagger
5th January 201814th October 2018
The Drum

How even the most uncool brands swag with swagger

Brands are adopted shortcuts to an expression of our personal selves. We might not like to admit it,...

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