What is great branding worth? Will the new Gojek identity move the brand on? Will it help to grow the…
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Retail Safari: Fearless despatches from the frontier of consumerism, Decathlon edition.
The first step towards getting into shape, as everyone knows, is to make sure you have the right…
![Brand purpose doesn’t build brand distinctiveness. Brand ideas do.](https://katieewer.com/wp-content/uploads/2020/05/builders-of-tomorrow_499x375-300x300.jpg)
Brand purpose doesn’t build brand distinctiveness. Brand ideas do.
In a purpose-led world, it’s the how, not the why, that builds connected brands. Embraced and ridiculed in…
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Outdoor advertising is saving social media
In the 10 years since the iPhone was launched, gum sales globally dropped 15%, according to Euromonitor. Why?…