In the 10 years since the iPhone was launched, gum sales globally dropped 15%, according to Euromonitor. Why?…
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![When to make it easy, and when to make it thinky](https://katieewer.com/wp-content/uploads/2019/06/make-it-easy-600x374.png)
When to make it easy, and when to make it thinky
The golden rule of hacking the mind of the shopper is perhaps easier than we think it is….
![Do as I say, not as I do](https://katieewer.com/wp-content/uploads/2018/08/1_570_855_0_100_campaign-asia_content_storytelling_book_1200x800_pizabay-600x400.jpg)
Do as I say, not as I do
Why storytelling and ‘story doing’ need to line up. There’s quite a bit of talk these days about…
![‘Your hair is unruly’: The most annoying idea from CES](https://katieewer.com/wp-content/uploads/2018/08/0_0_0_0_70_campaign-asia_content_loreal_brush_1000-600x328.png)
‘Your hair is unruly’: The most annoying idea from CES
The most valued technology is also the most invisible. It certainly doesn’t criticise your grooming habits and then…
![Champions of Asian Design: What does the future hold for homegrown Asian brands?](https://katieewer.com/wp-content/uploads/2020/05/page_1-600x817.jpg)
Champions of Asian Design: What does the future hold for homegrown Asian brands?
For the last four years, JKR has published a series of books that celebrate brands that use design…
![Champions of Asian Design: Suntory](https://katieewer.com/wp-content/uploads/2019/06/BN-KN186_messag_M_20150928140432-600x400.jpg)
Champions of Asian Design: Suntory
Wabi-Sabi’ is the Japanese worldview that prizes the beauty of transience and imperfection. It has no direct translation…