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How even the most uncool brands swag with swagger
5th January 201814th October 2018
The Drum

How even the most uncool brands swag with swagger

Brands are adopted shortcuts to an expression of our personal selves. We might not like to admit it,...

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Retail safari: Fearless dispatches from the frontier of consumerism – Innisfree edition
21st October 201614th October 2018
The Drum

Retail safari: Fearless dispatches from the frontier of consumerism – Innisfree edition

RETAIL SAFARI: fearless dispatches from the frontier of consumerism The first installment of ‘RETAIL SAFARI: fearless dispatches from...

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How brand charisma could kill Nemo
22nd June 201614th October 2018
The Marketing Society

How brand charisma could kill Nemo

As any child will tell you right now, the sequel to Finding Nemo is upon us. Parents are...

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The fine line between craft and farce
3rd April 201614th October 2018
The Marketing Society

The fine line between craft and farce

Amidst the relentless onslaught of the digital revolution, one category seems to have remained immune. That category is...

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