Design is marketing’s original media. Sure, it doesn’t have the allure of shiny new disciplines like influencer marketing,…
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Old news: the future is yesterday
It’s back! And it’s got Snake! If you’re old enough to know that those words refer to the…
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Retail Safari: Fearless dispatches from the frontier of consumerism: Daiso edition
There are some Japanese cultural exports that romance us with their aura of understated elegance and artistry. There…
![Do as I say, not as I do](https://katieewer.com/wp-content/uploads/2018/08/1_570_855_0_100_campaign-asia_content_storytelling_book_1200x800_pizabay-600x400.jpg)
Do as I say, not as I do
Why storytelling and ‘story doing’ need to line up. There’s quite a bit of talk these days about…
![‘Your hair is unruly’: The most annoying idea from CES](https://katieewer.com/wp-content/uploads/2018/08/0_0_0_0_70_campaign-asia_content_loreal_brush_1000-600x328.png)
‘Your hair is unruly’: The most annoying idea from CES
The most valued technology is also the most invisible. It certainly doesn’t criticise your grooming habits and then…