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Katie Ewer

The Snark

Posts from the crossroads
of branding and sarcasm.

We need to stop talking about ‘stripped back’ design and the death of craft
13th July 20163rd June 2019
The Drum

We need to stop talking about ‘stripped back’ design and the death of craft

Craft is dead. Reductive design is the new aesthetic. Visual storytelling is the cornerstone of brand expression, yet...

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Why aren’t design agencies winning design awards?
29th June 20163rd June 2019
The Drum

Why aren’t design agencies winning design awards?

We really need to talk about why design agencies are so bad at winning design awards. At Cannes...

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How brand charisma could kill Nemo
22nd June 201614th October 2018
The Marketing Society

How brand charisma could kill Nemo

As any child will tell you right now, the sequel to Finding Nemo is upon us. Parents are...

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The fine line between craft and farce
3rd April 201614th October 2018
The Marketing Society

The fine line between craft and farce

Amidst the relentless onslaught of the digital revolution, one category seems to have remained immune. That category is...

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Icons of design, design of icons
18th January 201614th October 2018
The Marketing Society

Icons of design, design of icons

2015 was a big year for the emoji. Facebook launched a new series with ethnically diverse skin tones;...

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The art of fakery: China’s most notable sham brands
20th February 201514th October 2018
The Drum

The art of fakery: China’s most notable sham brands

The art of fakery has become a booming trade in China, where imitation is an established mode of...

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Champions of Asian Design: What does the future hold for homegrown Asian brands?
5th December 20145th May 2020
Campaign

Champions of Asian Design: What does the future hold for homegrown Asian brands?

For the last four years, JKR has published a series of books that celebrate brands that use design...

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Champions of Asian Design: Suntory
9th October 201412th June 2019
Campaign

Champions of Asian Design: Suntory

Wabi-Sabi’ is the Japanese worldview that prizes the beauty of transience and imperfection. It has no direct translation...

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