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Brand purpose doesn’t build brand distinctiveness. Brand ideas do.
5th June 20195th May 2020

Brand purpose doesn’t build brand distinctiveness. Brand ideas do.

In a purpose-led world, it’s the how, not the why, that builds connected brands. Embraced and ridiculed in…

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Don’t speak to me in that typeface!
18th January 201814th October 2018

Don’t speak to me in that typeface!

Every now and then, the esoteric world of graphic design comes crashing into everyday real life, and typography…

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Old news: the future is yesterday
11th September 201714th October 2018

Old news: the future is yesterday

It’s back! And it’s got Snake! If you’re old enough to know that those words refer to the…

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Any colour, as long as it’s blue
18th December 20163rd June 2019

Any colour, as long as it’s blue

Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by…

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One for the girls?
10th October 201614th October 2018

One for the girls?

So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party. In attendance will…

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How brand charisma could kill Nemo
22nd June 201614th October 2018

How brand charisma could kill Nemo

As any child will tell you right now, the sequel to Finding Nemo is upon us. Parents are…

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The fine line between craft and farce
3rd April 201614th October 2018

The fine line between craft and farce

Amidst the relentless onslaught of the digital revolution, one category seems to have remained immune. That category is…

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Icons of design, design of icons
18th January 201614th October 2018

Icons of design, design of icons

2015 was a big year for the emoji. Facebook launched a new series with ethnically diverse skin tones;…

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