In a purpose-led world, it’s the how, not the why, that builds connected brands. Embraced and ridiculed in…
![Brand purpose doesn’t build brand distinctiveness. Brand ideas do.](https://katieewer.com/wp-content/uploads/2020/05/builders-of-tomorrow_499x375-300x300.jpg)
![Don’t speak to me in that typeface!](https://katieewer.com/wp-content/uploads/2018/09/i-1-the-fire-and-fury-cover-is-hilariously-bad-hereand8217s-a-better-one-300x300.png)
Don’t speak to me in that typeface!
Every now and then, the esoteric world of graphic design comes crashing into everyday real life, and typography…
![Old news: the future is yesterday](https://katieewer.com/wp-content/uploads/2018/09/nokia-3310-hero-300x248.jpg)
Old news: the future is yesterday
It’s back! And it’s got Snake! If you’re old enough to know that those words refer to the…
![Any colour, as long as it’s blue](https://katieewer.com/wp-content/uploads/2018/08/bombay_sapphire_08-300x248.png)
Any colour, as long as it’s blue
Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by…
![One for the girls?](https://katieewer.com/wp-content/uploads/2018/09/CaRiAFqWwAAXm3i-300x248.jpg)
One for the girls?
So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party. In attendance will…
![How brand charisma could kill Nemo](https://katieewer.com/wp-content/uploads/2018/08/finding-nemo-600x338.jpg)
How brand charisma could kill Nemo
As any child will tell you right now, the sequel to Finding Nemo is upon us. Parents are…
![The fine line between craft and farce](https://katieewer.com/wp-content/uploads/2018/08/img_517711-300x248.jpg)
The fine line between craft and farce
Amidst the relentless onslaught of the digital revolution, one category seems to have remained immune. That category is…
![Icons of design, design of icons](https://katieewer.com/wp-content/uploads/2018/08/Laundry-Icons-600x539.jpg)
Icons of design, design of icons
2015 was a big year for the emoji. Facebook launched a new series with ethnically diverse skin tones;…